It’s not just a “b” enclosed in a circle. Pictorial marks are dynamic to that extent because they can show meaning that words can’t. That’s because wordmarks can’t tell a story just by looking at it. The difference between the wordmark and pictorial mark lies in this bullet. Great examples of this would be Nike, Starbucks, Target, Twitter, Playboy, etc. No words needed, just your logo to express. This characteristic allows your mark to have a strong association with you aside from a distinct color. Your revenue will increase 33 percent if you stay consistent. But another aspect of that is because of brand consistency. Your logo would do that for you, especially since it’s an illustration that everyone would understand. You don’t need words to express who your business is. Around 80% of consumers recognize your brand because of its color (Oberlo).Īside from color, here are five reasons why you should use a pictorial mark.Ī photo says a thousand words. This fact is reinforced by if you have a distinct brand color. When starting a business, you have to understand that the way you look online has a bearing on your future endeavors.Īnd that’s why we’re here to convince you to have a pictorial mark for your brand identity. And now, with the technological advancements that we have, pictorial marks are a famous logotype in each industry. Now, every printing service decided to add their trademark on the paper they published by the 15th century. ![]() In 1440, Johannes Gutenberg invented the printing press. ![]() Thus, one of the reasons behind logo creation comes to life.Īnother step towards advancement, humans created the printing press. Aside from this, King Richard II decreed a law that all establishments that brew beer needed a sign that said they did.Įstablishments, at the time, that served beer needed to get creative to ensure that they did not look or sound like the competition. People were at war with each other over territory and wanted legitimacy over the people. The stark theme of design were family crests and symbolic postage. Let’s fast forward into time and get into medieval times. The various illustrations of animals and geometric shapes in a black hue. Egypt, for example, had dynamic illustrations on their pottery, like ostriches and boats complemented by geometric lining on the rim.įor Persia, they had a much more minimalistic design. They created pottery pieces that posed as both artform and branding.Įach civilization had its design. Then around 8000 BC, ancient civilizations like Egypt, Persia, Sumeria, Mede, Assyria, and Cartage. It lasted long enough for people to find and depict the event it wanted to convey. In a sense, it did the purpose of a logo. Our ancestors drew animals on the walls to depict specific events that they saw during a particular time. We need to give a bit of an overview of how logos came to be.ĭating back to 70,000 to 7,000 BC, we find the first pictorial marks as symbols in a cave. We can’t explain the pictorial mark by itself. Here we’ll be discussing the history, why it works for businesses, and how to create the mark yourself. Anyway, welcome to an introduction to pictorial marks. The logo’s name is Pictorial Mark !įorgive us for the fantasy-themed introduction. Some may want to gouge their eyes upon seeing it, but it did its purpose. The logo has lines and profound imagery that please the eye. Maybe not even related, but you know it’s them. It did not have words but illustrations of what businesses offer. It was different from the rest because of its abstract visuals. In a faraway land, there came a logo that dominated the world.
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